What is PPC? (Pay-Per-Click)
PPC advertising is a really powerful way of reaching an audience that already has an interest in your product or service. The main factor here is that you can specify exactly what keywords you want to show for. This results in a high conversion rate and unlike SEO, paid ads provide instant results.
It is also a very cost effective way of advertising as you are only charged once your ad is clicked. You specify the maximum that you are willing to spend per click as well as many bid adjustments and bidding strategies.
Why should you do PPC ads?
Paid ads appear above all organic listings so with over 3.5 billion searches on Google per day, appearing at the top of the page should be an integral part of your digital marketing strategy.
Having a presence on Google via PPC is a great way to get more customers, expand into further channels and increase online sales/leads.
My Expert PPC Campaign Management Service
My extensive experience of managing Google Ads campaigns has given me the knowledge to handle a variety of different businesses and online stores.
I can assure you that my PPC services include everything necessary to make sure your campaigns have the best chance of reaching your goals.
If you have already ran PPC ads before I will run a full audit to learn from your previous wins and losses and plan a well thought out strategy to improve the ads moving forward. If you have not ran PPC campaigns before, that is no problem either.
I will work closely alongside you to make sure I understand the goals for your business as well as other PPC channels that you might benefit from. This will also give me a better understanding of budgets and more to make sure we have the best possible strategy to go live with your search campaigns.
My PPC Services Include
A Bespoke Strategy – I run detailed market research by investigating what competitors you have, the relevant keywords, audience and budget for your business and goals.
Pro-active Account Management – I am constantly searching for new opportunities to find ways of attracting more conversions/leads. Allowing your campaigns to reach their full potential and providing month on month growth.
Frequent Communication – I always like to stay connected and as up to date as possible with my clients businesses. I provide regular updates of the ads as well as asking for updates about your business which could affect the overall performance. I like to be seen as an extension of your digital marketing team and I believe this close contact allows your PPC campaigns to thrive.
Monthly Reports - At the end of each month I provide a detailed report of the ads performance for that month as well as action points and planning for the month ahead.
Unlike most agencies I don't tie you into any long contracts. If ever a situation arises where you would like to pause the ads or stop using my services then there is no notice period and you are not liable for fees past the date of letting me know.
This is one of the main benefits of working with a flexible freelance PPC expert like myself. There are no large notice periods or exit fees like when you work with PPC agencies.